Desingning Effective Web Pages
(From: “Teach yoiurself Web Publising with HTML 4 in 21 Days” by Laura emay)

Using the HTML Extensions
1.	Do understand the differences between HTML2.0, HTML 3.2 and the different flavors of HTML 4.0 . Decide which design strategy to follow while using them.
2.	Do provide alternatives, if at all possible, if you use non-standard HTML tags.
3.	Do test your pages in  multiple browsers.
Writing for Online Publication
4.	Do write your pages clearly and concisely.
5.	Do organize the  text of your pages so that your readers can scan for important information.
6.	Don’t write Web pages that are dependent on pages before or after them in the structure. Do write content-independent pages.
7.	Don’t overuse emphasis (boldface, italic, all caps, link text, blink, marquees) .do use emphasis sparing and only when absolutely necessary.
8.	Don’t use terminology specific to any one browser .
9.	Do spell check and proofread your pages.
Design and Page Layout
10.	Don’t use heading tags to provide emphasis.
11.	Do group related information both semantically (through the organization of the content) and visually(thought the use of headings or by separating sections with rule lines). 
12.	Do use a consistent layout across all your pages
13.	Do keep your layout simple
Using Links
14.	Do use link menus to organize your links for quick scanning, and do use descriptive links.
15.	Don’t fall victim to the Here syndrome with your link.
16.	Do have good reasons for using links. Don’t link to irrelevant material.
17.	Don’t link repeatedly to the same site on the same page.
Using Images
18.	Don’t clutter the page with lots of pretty but unnecessary images.
19.	Do provide alternatives to images for text-only browser.
20.	Do try to keep your images small so that they load faster over the network.
21.	Do be careful with backgrounds and colored text so that you do not make your pages flashy but unreadable.

Other Good Habits and Hints
22.	Do always provide a link back to your home page.
23.	Do match topics with pages
24.	Don’t split individual topics across pages.
25.	Do provide a signature block or link to contact information at the bottom of each page
26.	Do provide single-page, non-hypertext version of linear documents.